Friday, 8 April 2011

Remediation

So a blog post based upon one rather interesting and easy to grasp lecture, giving you an insight into the work that I as a games design student will undergo.

The term Redmediation, simply means to turn one idea presented in one media, into an idea that can be used on another type of media. For example Turning a TV show into a Radio Show and visa versa. A typical example would be Ricky Gervais' Podcast [http://www.rickygervais.com/podcast.php] is now a cartoon TV series based on the Podcast shown on Channel 4 and E4.

One medium taking successful conventions from another type of media is not uncommon, a basic and more obvious form of remediation is wide-screen televisions. When the television was invented it was a basic square, however painters and the like could use canvas' to create vast rectangular drawings so why couldn't TV? Thus the wide-screen TV was born. A conevention in drawing used in television, one medium to the next.

Its a simple concept that I could keep going on about however I wont bore you with that, instead I will tell tall tales on Technoludic films as a form of remediation. This term was created by Bittanti (2003), its a link between Technology and Ludus (which is latin for play, see blog posts below).
Now, initially this seems confusing however it is basically Remediation from Games to Film.
An example of this could be easily pin pointed to films such as Lara Croft: Tomb Raider and Super Mario Bros. However this form of remediation is too simple, too obvious.
A film that we watched during the lecture was one I had never heard of. A film that I quite enjoyed. It was 'Run Lola Run'.
[http://www.zuguide.com/#Run-Lola-Run]
The film uses all the conventions from video games which we have come to recognise, from timers and menu selections to 'cut scenes' and how the backing soundtrack is presented.
Its a film I would highly recommend watching if you ever get the chance whether your interested in gaming or not.

The lecture wasn't just about watching films however as Immediacy and Hypermediacy
Immediacy is a medium such as a film where the writer and producer has attempted to make the audience lost within the media. Make them forget the real world and even think they are a part of the media. Looking at photographs and photo realistic images, there is very little difference between a photo realistic image and an actual photo, however the photo realistic is so life like that the audience is meant to forget what they are looking at is truly just a painting. This is just one type of Immediacy.

Hypermediacy is the opposite. This is where the audience is meant to know they are watching TV or playing game, so much so to the point that the media will make effort to show the audience that these conventions are in use, such as sports news with the scrolling text at the edges of the screen.

So that covers another lecture in the life of a games design student.

Ross, Out.


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